Freelance · 15+ years experience · Based in Exeter UK
Logo design and branding
Creating a brand that represents you and your business
I create distinctive logos and flexible branding systems tailored to your business goals, audience and budget. Whether you’re launching a new brand, refreshing an existing one or looking to bring consistency across your marketing, I can help shape a brand that feels clear, confident and recognisable.
Branding Services
Make your mark
I work closely with you to understand your business, values and direction — ensuring every design decision has purpose. From standalone logo design to complete brand guidelines, I provide practical assets that are easy to apply and grow with your business. I’m also happy to support one-off updates or refinements as your brand evolves.
Logo Design
For businesses that need a focused logo update or new logo
Ideal if you already have some brand direction but need a new or improved logo that better reflects your business.
What’s Included:
- Research & discovery
- Logo design concepts
- Final logo files in relevant formats
- Logo colour specifications
Brand Identity Essentials
For startups or businesses needing a clear visual foundation
This option is designed for businesses starting from scratch or refining their existing brand. You’ll receive a cohesive visual identity and clear guidance on how to apply it consistently.
What’s Included:
- Research & discovery
- Logo design & final logo package
- Colour palette
- Typography selection
- Supporting graphic elements
- Brand style guide
Custom Branding Support
For businesses with specific or evolving branding needs
Not every project fits a predefined scope. I offer flexible branding support tailored to your requirements, whether that’s additional assets, ongoing brand development or campaign-specific design.
What’s Included:
- Business cards & stationery
- Print assets (posters, brochures, flyers)
- Social media graphics
- Advertisements
- Presentation templates
My work
Selected logo projects
Osain Organics
A calm, natural identity created to support the launch of a new organic beauty and skincare brand.
Shane Fontaine
A refined personal identity for a cryptocurrency auditor and developer, designed to feel technical and credible without relying on familiar crypto branding.
House of Skincare
A premium and approachable brand identity for an advanced aesthetics and skincare clinic.
United Purpose
Logo development and visual identity design for an international charity working to move communities beyond aid
LaGrange Holdings
A technology-led identity inspired by networks, connection and the mathematical thinking behind the LaGrange name.
Midas Masonry
A distinctive construction logo combining classical symbolism with a subtle reference to bricklaying.
Why is logo design and branding important?
Every business needs a brand, a logo, or a mark that represents who they are and what they do. This identity needs to stand out and be immediately recognisable whilst fitting the intended audience and industry. I work with independents, small – medium sized businesses and Agencies to develop brands that stand the test of time.
Your logo is the cornerstone of your company’s visual identity. It’s important to follow a process to ensure the success of the project and reach the outcome you’re hoping for. You can read more about my logo creation process here
What does a logo design or branding package normally include?
A standard brand identity package normally contains logo files, fonts, colour palettes and a brand style guide to help you with application but I can tailor a package to your needs and budget.
Working with me
Creating a brand is a very organic experience, you might have a solid idea of what you want your brand to look and feel like but sometimes it’s not that clear-cut. I’m here to help guide you through the process and deliver a brand package that suits your budget.
I run projects from start to finish, working closely with you to generate initial ideas and mood boards based on your target audience, industry and design preferences. The next step is to develop various marks and ideas based on the discovery process so we have a good variety of concepts to work with. Based on your feedback we then refine favourite concepts until you are completely satisfied with the final outcome where we look at application across various media such as social channels, stationary and online. You can read more about working with me here.
With experience managing a design agency and over six years senior level Agency experience I can ensure that your brand creation process runs smoothly.
Why choose a freelancer?
Choosing a freelancer gives you direct access to the person designing your brand or building your website. There are no account managers, no handovers and no diluted communication, just a clear, collaborative process from start to finish.
This approach keeps projects efficient, flexible and cost-effective, while ensuring your brand and website are handled with care at every stage.
Get in touch
Not sure if your brand needs a little something?
Get in touch and I can review your current brand or marketing material to see what opportunities there are for improvement
- Logo refreshFor when you need to modernise or develop
- Logo creationStarting a new venture or your current logo not representing your brand?
- Brand developmentGot a logo but not sure how to apply your brand to marketing materials or online?