Logo design and branding

Creating a brand that represents you and your business

Why is logo design and branding important?

Every business needs a brand, a logo, or a mark that represents who they are and what they do. This identity needs to stand out and be immediately recognisable whilst fitting the intended audience and industry. I work with independents, small – medium sized businesses and Agencies to develop brands that stand the test of time.

Your logo is the cornerstone of your company’s visual identity. It’s important to follow a process to ensure the success of the project and reach the outcome you’re hoping for. You can read more about my logo creation process here


What does a logo design or branding package normally include?

A standard brand identity package normally contains logo files, fonts, colour palettes and a brand style guide to help you with application but I can tailor a package to your needs and budget. Scroll on to see some example packages.

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Logo only package

You may already have a brand or logo but would like to improve or redevelop the logo.

  • Research and discovery
  • Logo design and final logo package
  • Logo colour specifications


Essentials package

You’re starting from scratch or evolving your company’s existing branding. You need direction and a full brand package including visual elements and a style guide to help use the assets.

  • Research and discovery
  • Logo design and final logo package
  • Colour Palette
  • Typography
  • Supporting graphical assets
  • Brand style guide


Custom package

No process or package fits all, I like to be flexible and work with people to achieve goals faster and more efficiently, so tell me what you need in order to get your brand in shape. Pricing will depend on the scope of your unique needs. Some examples of brand requirements might be.

  • Business cards and letterhead
  • Print assets such as Posters or Brochures
  • Social media design
  • Advertisements
  • Presentation templates

Working with me

Creating a brand is a very organic experience, you might have a solid idea of what you want your brand to look and feel like but sometimes it’s not that clear-cut. I’m here to help guide you through the process and deliver a brand package that suits your budget.

I run projects from start to finish, working closely with you to generate initial ideas and mood boards based on your target audience, industry and design preferences. The next step is to develop various marks and ideas based on the discovery process so we have a good variety of concepts to work with. Based on your feedback we then refine favourite concepts until you are completely satisfied with the final outcome where we look at application across various media such as social channels, stationary and online. You can read more about working with me here.

With experience managing a design agency and over six years senior level Agency experience I can ensure that your brand creation process runs smoothly.

Why use a freelancer?

Agencies tend to be more expensive…quite a lot more expensive, which can prohibitive for small businesses. I do my best to offer brand packages for a fraction of the price, plus you get to deal with the person that is actually going to be developing your brand directly.

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