She Goes Wear

The project

Dorothy is the creator of She Goes Wear, a workwear, fashion and lifestyle blog.

Dorothy came to me early on in my freelance journey (around 2018!), she was heading into full-time blogging and needed to move away from her Pipdig theme to something completely bespoke.

She wanted more complex post layouts than were possible with PipDig at the time and to relaunch her brand with a completely new look and feel

Branding and logo design

Dorothy wanted something classy and sophisticated that would work across multiple channels. I worked up various initial directions for her new logo but she was most drawn to the simple monogram logo where elegant serifed letters flow into one another creating a unique symbol.

I also provided her a package of various logos for use across multiple scenarios and channels, plus a style guide to help with example usage and application of the brand and additional assets such as texture.

Website design and development

After solidifying the new She Goes Wear brand we began the design of the new blog format. The main goals were to showcase as many posts and areas as possible from the homepage and to re-categorise articles into core areas for easier navigation.

The site uses a custom page layout builder that allows Dorothy to create different layouts for posts and pages as she wishes with drag and drop blocks, all pre-styled so all she has to focus on is her imagery and content.

In the first couple of months of launch the site had an increase in users of over 50% and increased page views by 87%.