Danielle Peazer

Re-launching Danielle Peazer’s personal brand and new fitness regime.

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The Project

Danielle Peazer is a professional dancer, fitness guru and social media sensation. The Danielle Peazer Method was born from Danielle’s vision to create a brand new fitness regime that works for everyone. She needed a new brand and solid identity to kickstart her new platform and the next iteration of daniellepeazer.com.


Danielle had clear vision from the start – the brand needed to be striking, strong, yet feminine and empowering. We fused harsh and soft angles to create her abstract logo incorporating her initials and we developed a versatile colour palette to work with across various media and social channels.

Website Design and Development

After the successful launch of Danielle’s new landing page we worked together to create the next version of her full site. The site includes archives of her videos, articles on food, beauty and wellbeing plus the ability to sign up as a member to access exclusive content.

“I started working with Sofi off the back of a recommendation and I can totally see why she was spoken of so highly. She made the entire process of helping me bring my brand and website to life so easy and was able to offer helpful suggestions and ideas that were in keeping with what I wanted.  Her efficiency and professionalism throughout the process was so refreshing to see and since the launch she has always been available should I need any assistance. I’m so glad I’ve been able to start building my brand off the back of such a successful design and web development process and have already recommended Sofi to others and shall continue to do so.”

Danielle Peazer