Freelance branding & identity
A clearer identity for a business that has moved on
I create distinctive logos and flexible visual identities tailored to your business, your audience and your budget.
Whether you are launching something new, refreshing an existing brand or bringing more consistency to your marketing, I can help you build an identity that feels clear, confident and recognisable.
Branding & Logo design services
A visual foundation you can actually use
A good identity helps your website, social graphics, presentations and marketing materials feel like they belong to the same business. It should make you easier to recognise and give you a clear system for showing up consistently.
I work closely with you to understand your business, values and direction, so every design decision has a purpose. From a focused logo project to a broader identity system, the outcome is shaped around what you genuinely need rather than a fixed package full of extras you will never use.
Logo design
For businesses that need a new logo or a focused update to an existing one. This works well when you already have some brand direction but need a stronger mark that better reflects the business.
- Research and discovery
- Logo design concepts
- Final logo files in the formats you need
- Logo colour specifications
Brand identity essentials
For startups or established businesses that need a clearer visual foundation. You will receive a cohesive identity and straightforward guidance for applying it consistently.
- Research and discovery
- Logo design and final logo package
- Colour palette and typography
- Supporting graphic elements
- Practical brand style guide
Custom branding support
For businesses with specific or evolving needs. This can support a launch, campaign, website project or ongoing brand development without forcing the work into a predefined package.
- Business cards and stationery
- Brochures, flyers and other print assets
- Social media graphics and profile imagery
- Advertisements and campaign materials
- Presentation and document templates
Selected branding projects
I am unable to show all my work online due to certain contracts but please get in touch to request more
United Purpose
Logo development and visual identity design for an international charity working to move communities beyond aid
Sentai
A clearer, more modern brand and website for a digital care solution supporting better care at home.
House of Skincare
A premium and approachable brand identity for an advanced aesthetics and skincare clinic.
Design Support
Working with me
Creating a brand is an organic process. You might arrive with a clear idea, or you might need help finding the right direction. I guide the project from discovery and mood boards through to concepts, refinement and final application, keeping the process clear and manageable throughout.
With experience managing a design agency and more than six years in senior agency roles, I understand how to balance creative thinking with deadlines, feedback and practical delivery. As a freelancer, you work directly with me. There are no account managers, unnecessary handovers or diluted communication.
- Clear direction. Design decisions shaped by your business, audience and goals.
- A distinctive identityA logo and visual style that feel relevant and recognisable
- Practical assetsFiles and guidance prepared for real use across print and digital
- Direct collaboration.You work with the person designing your brand from start to finish
Why branding matters
Your logo is often the most recognisable part of your visual identity, but the wider system is what helps it work. Colour, typography, imagery and layout all contribute to how professional and consistent your business feels.
I work with independent businesses, small and medium sized organisations and agencies to create brands that fit their audience and can grow over time. The process is collaborative, with research, mood boards and early concepts used to establish a direction before the strongest ideas are refined and applied across relevant materials.
This is worth exploring when
- You are launching a business and need a credible visual starting point.
- Your existing logo or identity no longer reflects the quality of your work.
- Your website, social media and marketing materials feel inconsistent.
- You need a flexible identity that works across digital and print.
- You want experienced guidance without a large agency process.
FAQ
Brand identity questions
What does a branding package normally include?
A typical identity includes logo files, colour specifications, typography and a practical style guide. The exact package can be tailored to your needs and budget.
Do I need a full rebrand?
Not always. A focused logo update or brand refresh can improve clarity and consistency without discarding everything your audience already recognises.
Can you work with an existing logo
Yes. I can build a clearer visual system around an existing logo, refine it, or advise honestly if the logo itself is the part holding the identity back.
Can you apply the brand across other materials?
Yes. I can create social graphics, stationery, brochures, presentations, advertisements and website assets as part of the project or through ongoing support.
Can you design the website as well?
Yes. Branding and website design often work best together, especially when the identity needs to be established or refined before the site is designed.
Do you design for print and digital?
Yes. Files are prepared properly for the format and platform they will actually be used on.
Can you provide ongoing graphic design support?
Yes. I work with businesses and agencies on both individual projects and ongoing freelance design support.
What files will I receive
This depends on the project, but you will receive the finished files in the formats needed for print, digital publishing or internal editing. This will be agreed before the project begins.