Sentai

The project

Sentai provides smart, voice-enabled technology that helps care providers better understand and respond to the needs of people receiving care at home.

I worked with the team to refresh the brand, improve the website’s UX and create a more confident digital presence that made the service easier to understand for care organisations, caregivers and their wider audiences.

Refreshing the brand direction

Sentai had developed an advanced care technology platform, but its existing brand and website no longer reflected the quality or ambition of the product.

The original brief focused on reskinning the existing site, but as the project developed it became clear that a broader refresh was needed. I updated key brand elements, refined the logo and expanded the colour palette to create a more modern and distinctive identity.

Balancing innovation with trust

The brand needed to feel progressive and technology-led, while remaining warm, credible and reassuring.

This balance was especially important for audiences working in care, where clarity and trust are just as important as innovation. The new design direction introduced a brighter orange, stronger contrast and a more elegant typographic style, helping Sentai feel both contemporary and approachable.

Making the service easier to understand

Sentai’s technology supports communication between people receiving care, caregivers and care providers, but the system needed to be explained in a much simpler and more human way.

I designed clear callouts, custom icons and visual content that showed how the platform could be used in different everyday care scenarios. Photography was combined with simple diagrams and messaging to help users quickly understand what the service offered and how it worked.

Improving the website experience

The new website was designed around clearer content structure, stronger messaging and a more focused user journey.

The aim was to help care organisations understand the value of the platform without being overwhelmed by technical detail. Each section was designed to introduce the product gradually, explain its benefits and encourage users to explore further or make contact.

Supporting the development process

I worked closely with Sentai’s development team throughout the project to ensure the final website stayed true to the approved designs.

This included reviewing how the layouts, responsive behaviour, typography and visual elements were implemented, helping maintain consistency from the original concepts through to launch.

The result

Sentai relaunched with a more confident brand and a website that better reflected its technology, expertise and direction. They were able to roll this design our across new print materials which I was able to support them with.

The finished site presents a complex care solution in a clearer and more accessible way, giving the team a stronger platform for speaking to care providers and supporting its mission to improve care at home.

Services

• Brand refresh
• Logo refinement
• Colour palette development
• Website design
• UX design
• Responsive design
• Icon design
• Developer collaboration

Need to make a complex service easier to understand?

I help technology and service-based businesses turn complicated ideas into clear, engaging brands and website experiences that connect with the right audience.