Eptura

The Project

As nine established companies came together under one new brand, I worked alongside Eptura’s internal teams, copywriters, product leads and developers to translate its new identity into a clear and scalable website experience.

Bringing nine companies under one brand

Eptura was formed by bringing together nine workplace technology companies and their products into one connected offering.

The team had already completed an extensive branding process and needed support applying the new identity across a large digital platform. The website had to introduce Eptura, explain its wider proposition and help users understand how its different products fitted together.

Turning the brand into a digital system

The initial challenge was to translate Eptura’s new visual identity into a website that felt distinctive, accessible and easy to navigate.

With a large amount of content and several product areas to account for, I created a flexible visual system made up of reusable layouts, components and content blocks. This allowed design, copywriting and development to progress alongside one another while maintaining consistency across the site.

Designing for a complex product offering

Eptura’s solutions covered workplace management, people and assets, with products serving a range of different organisational needs.

The website needed to explain this broad offering without overwhelming users. I worked on the structure and visual hierarchy of the pages, using clear signposting, considered typography and flexible content patterns to make the information easier to explore.

A phased launch approach

The project had a short lead time and a significant amount of content, so the website was delivered in two main phases.

The first phase focused on launching the new Eptura brand, communicating its values and introducing the products within the wider group. The site also needed to generate awareness, capture interest and provide a strong initial digital presence for the newly formed company.

The second phase expanded the product areas, introducing more detailed information about Eptura’s workplace and asset solutions and the features available across its software.

Creating a responsive design system

I developed a fluid grid and a series of reusable mechanisms that could adapt across desktop and mobile.

Rather than simply shrinking the desktop layouts, the mobile experience used more focused content, simplified imagery and carefully considered interactions. This made the large amount of information easier to navigate on smaller screens while keeping the visual identity consistent.

Simplifying the product interface

My role also included creating a simplified UI style to represent product features throughout the website.

I worked with product leads from across the nine companies to understand how each service worked and identify the most important interface elements to communicate. These were translated into a consistent visual style that made complex product functionality easier to understand.

Working across a large project team

The project involved close collaboration with copywriters, product managers, brand teams and developers.

I presented design directions to stakeholders, refined components based on feedback and supported the development team as the site moved towards launch. This helped ensure the final experience remained consistent with the new brand while meeting the practical requirements of a large corporate website.

The result

Eptura launched with a confident digital presence that introduced the new brand and brought its extensive workplace technology offering together in one place.

The design system created a consistent foundation for a large and evolving website, while the simplified product visuals helped users understand the breadth and value of Eptura’s software.

Project note: The Eptura website has continued to evolve since this project was completed. The designs shown here reflect the launch website and product experience I worked on.

Services

• Website design
• UX design
• Responsive design
• Digital design system
• Component and layout design
• Product UI visualisation
• Developer collaboration
• Stakeholder presentations

Need to make a large or complex website feel clear and consistent?

I help businesses turn detailed services and product offerings into focused, scalable website experiences that are easier for users to understand and easier for teams to manage.