Logo creation process

Your logo is the cornerstone of your company’s visual identity. It’s important to follow a process to ensure the success of the project and reach the outcome you’re hoping for. The process is broken down into three stages starting with research and planning, this is where we establish initial direction. Next I sketch and iterate a variety of ideas to develop the best concepts to present for you to review and feedback. We then select and refine your favourite solution and deliver a package of files suitable for every application including print and online.

Not every project is the same but if you work with me here’s a more in depth example of how that process might look…



Discovery, research and planning

Firstly we work together to establish your history, audience, competitors, and future goals for the brand and also likes and dislikes to help us zero in on a general design direction (we may have already started this journey when we first speak). Before any concepts are created, we make sure everybody is on the same page, this discovery phase sets the direction for the next steps.



Once we have some solid ideas we develop an initial design sheet which includes a variety of logo variations based on our discovery phase. This is when initial feedback is really helpful to develop concepts.
We then narrow down to 2-4 concepts that are more fully formed and apply the logo to mock scenarios to test how this might work in the ‘real world’. If you’d like to talk things through we can screen share, I’ll also provide them to you in a PDF for annotations or sharing with partners or investors.


Delivery and Launch

When you’ve approved final designs, I’ll create the artwork files and deliver them to you and/or your print vendor.

Ai, PDF and EPS, full colour (CMYK) version, full colour Pantone version, single colour version, white or reversed out version, SVG, full colour (RBG) version.

Raster Files (in RGB):
Full colour JPG and PNG versions, single colour version, transparent white version (PNG only), Reversed out version (if needed)

See casestudies