What might a logo creation process look like if you work with me?

Your logo is the cornerstone of your company’s visual identity. It’s important to follow some kind of process to ensure the success of the project and get you the outcome you’re hoping for.

The process is broken down into three key stages starting with research and planning where we establish initial direction, next we sketch and iterate ideas to develop the best concepts to present. After initial feedback we select and refine your favourite solutions and finally deliver a final package of files suitable for every application.

Not every project is the same but if you work with me here’s an example of how that process might look…



Discovery, research and planning

Firstly we work together to establish your history, audience, competitors, and future goals for the brand and also likes and dislikes to help us zero in on a general design direction (we may have already started this journey when we first speak). Before any concepts are created, we make sure everybody is on the same page, this discovery phase sets the direction for the next steps.


Design and refinement

Once we have some solid ideas we develop an initial design sheet which includes a variety of logo variations based on our discovery phase. This is when initial feedback is really helpful to develop concepts and core things to include.

We then narrow down to 2-4 concepts that are more fully formed and apply the logo to mock scenarios to test how this might work in the ‘real world’. If you’d like to talk things through we can screen share, I’ll also provide them to you in a PDF for annotations or sharing with partners or investors.

From the concepts presented, we’ll choose the best idea(s) to move forward. If needed, we’ll refine further until you’re completely satisfied with the logo mark and any supporting assets.


Delivery and launch

When you’ve approved final designs, I’ll create the artwork files and deliver them to you and/or your print vendor.

Ai, PDF and EPS, full colour (CMYK) version, full colour Pantone version, single colour version, white or reversed out version, SVG, full colour (RBG) version.

Raster Files (in RGB):
Full colour JPG and PNG versions, single colour version, transparent white version (PNG only), Reversed out version (if needed)

See logo design projects and case studies