House of Skincare

The client

Alexis has been within the aesthetics industry for over a decade, with a host of knowledge and expertise and is a highly skilled aesthetician. She came to me looking to create a logo and develop a brand for her new aesthetics clinic ‘House of Skincare’.

The project

Alexis was keen to have an ‘icon’ as part of the logo that she could use independently of the logo mark to apply and use across socials. The brief was to be seen as a high-end, professional and trustworthy brand but without seeming unattainable.

Initially I presented Alexis with a variety of concepts for her logo mark as there was so much to explore with both the house element and skincare in general but she was quickly able to decide on her preferred direction. Alexis has continued to work on the brand and use the assets across her socials and throughout the business such as uniform, clinic signs and promotional materials.

It was a pleasure working with someone as passionate about the brand as Alexis and being able to provide her with the tools to take the business to the next level. She’s since mentioned she gets regular compliments on the logo and brand and she’s now moved into a commercial business premises after outgrowing her home clinic with big plans to continue expanding the business in the future.