Freelance Web Designer in Exeter

Who I work with

My clients include:

• independent businesses
• professional service providers
• charities and membership organisations
• photographers and creative professionals
• technology and software companies
• health, beauty and wellbeing brands
• property and construction businesses
• food and hospitality organisations
• marketing and design agencies

Some clients need a focused brochure website. Others need a larger platform containing case studies, resources, events, products or member content.

The process and build are shaped around what the website needs to achieve rather than a fixed package.

Why I use WordPress

WordPress is a flexible content management system that works well for businesses that need control over their website content.

It can be used for a simple service website or extended to support portfolios, blogs, resources, events, memberships and eCommerce.

A custom WordPress build gives you:

• control over your pages and content
• a design created specifically for your business
• reusable content sections
• room for the site to grow
• access to a widely supported platform
• the option to integrate third-party services

Unlike a heavily pre-built theme, a custom website does not need to include large amounts of functionality that your business will never use.

I aim to create editing systems that feel clear and practical, so routine updates do not require a developer.

Websites designed for mobile, performance and search

Your website will be designed to work across desktop, tablet and mobile devices.

I also consider technical foundations such as:

• clear heading structure
• descriptive page titles
• editable SEO metadata
• image optimisation
• clean page structure
• internal linking
• responsive images
• sensible use of scripts and plugins
• redirects when replacing an existing site
• XML sitemap configuration

No designer can guarantee a particular Google position, but a well-structured site gives search engines and users clearer information about your pages and services.

For local visibility, Google says its local results are primarily influenced by relevance, distance and prominence. A complete and accurate Google Business Profile, consistent business information and genuine customer reviews should therefore support the work carried out on the website.

Google also recommends giving every page a descriptive title and meta description, and structured data can provide additional information about a business and its location.

Working with a local Exeter web designer

Working with someone based in Exeter means we can arrange a local meeting when it would help, while still managing the project efficiently through video calls, email and shared design tools.

I work with clients across Exeter and nearby areas including Topsham, Exmouth, Crediton, Tiverton, Newton Abbot and the wider Devon region, as well as businesses and agencies throughout the UK.

You will work directly with me throughout the project rather than being passed between account managers, designers and developers.

What does a website cost?

Website costs depend on the number of pages, the amount of design work involved and the functionality required.

A small service website will have a different scope from a membership platform, product catalogue or resource-led website.

To prepare an accurate estimate, it is helpful to include:

• a short introduction to your business
• whether you have an existing website
• the approximate number of pages
• any required features
• examples of websites you like
• whether your content and branding are ready
• your preferred launch date
• an available budget range where possible

I will review the information and recommend an appropriate scope rather than adding features you do not need.