My Logo Design Process. From Discovery to Delivery
My logo design process is designed to create thoughtful, versatile and long-lasting brand identities. By combining research, strategic thinking and refinement, I help businesses develop logos that reflect their values and connect with their audience.
Your logo is the foundation of your brand. It needs to feel considered, professional and right for your business. That’s why I follow a clear, collaborative logo design process that gives structure without limiting creativity.
Every project is different, but this page outlines what you can expect when working with me on a logo or branding project.
A Thoughtful, Collaborative Approach
My logo design process is designed to remove guesswork and create clarity from the start. By combining research, exploration and refinement, we arrive at a logo that reflects your business, resonates with your audience and works across every application.
You’ll be involved throughout, with clear feedback points and plenty of opportunity to shape the final outcome.
01
Discovery, research and planning
Before any design work begins, we take the time to understand your business properly.
We’ll explore:
- Your business background and goals
- Your target audience
- Your competitors and industry
- Any existing branding, likes and dislikes
This stage ensures we’re designing with purpose rather than personal preference. It also helps define a clear creative direction so the following stages are focused and efficient.
02
Design and refinement
Using insights from the discovery phase, I’ll begin developing logo concepts.
This typically includes:
- An initial design sheet exploring multiple ideas and directions
- A discussion or feedback round to understand what’s working best
- Refinement of the strongest concepts
From here, we usually narrow down to 2 – 4 more developed logo concepts, which are tested in realistic scenarios such as social media, packaging or signage. This helps you visualise how the logo will work in the real world.
Feedback can be shared via PDF, annotations or a screen-share call if you’d like to talk things through. We’ll continue refining until the final logo feels right.
03
Delivery and launch
Once the logo has been approved, I’ll prepare and deliver a complete logo package ready for use across digital and print.
You’ll receive professionally prepared files suitable for:
- Websites and social media
- Print materials
- Signage and uniforms
- Future brand applications
Everything is supplied clearly organised so you (or your printer/developer) can use the logo with confidence.
What You’ll Receive
A complete, practical logo file package including:
Vector files:
- AI, PDF and EPS
- CMYK and Pantone versions
- Single-colour and reversed versions
- SVG for digital use
- RGB versions for screen
Raster files (RGB):
- JPG and PNG formats
- Full colour, single colour and transparent versions
If you’re unsure what any of this means, don’t worry. I’ll guide you on which files to use and when.
Is This Process Right for You?
This process works particularly well if you:
- Are starting a new business or brand
- Need a professional logo that builds trust
- Want a clear, guided process without jargon
- Value collaboration and thoughtful design
I regularly work with businesses in areas such as aesthetics, fashion, technology, and professional services, but the process is flexible enough to suit many industries.
Next Steps
If you’re considering a logo or branding project and would like to talk it through, I’m happy to help. No obligation – just a conversation to understand your goals and see if we’re a good fit.
You can also view examples of previous work below.
