HRA Global

Website redesign for Devon based Food Marketing Agency

The Project

HRA Global initially came to me to make their website editable. They were unable to make quick changes or upload new content themselves without the aid of a developer and realised this would help them moving forward. While we were planning the development of new content areas we realised that it would make sense to give the website a design and layout refresh to highlight their service areas and restructure the navigation and site content.

I worked closely with the team to establish their new look and feel and provide direction on the new structure and page architecture.

Website design and development

We developed new, clearly structured layouts for different areas of the site. Service pages became consistent so that users would know where to digest information on each page when browsing. We used a show and hide mechanism for service listings so the user is in control of what they see based on their interests. This allowed us to fit more content on each page and made pages seem less text heavy allowing space to include relevant case study blocks and supporting videos.