HRA Global

The project

HRA Global is a Devon-based food and drink marketing agency working with businesses across research, strategy and brand development.

The project began with a practical need to make the website easier for the team to update, but developed into a wider redesign and restructure. I worked closely with HRA Global to refresh the visual direction, improve the site architecture and create more consistent service pages supported by case studies and video content.

Making the website easier to manage

HRA Global initially approached me because the team could not make straightforward changes or publish new content without support from a developer.

This made regular updates slower and limited how easily the website could respond to new services, insight content and client work.

The first goal was therefore to create a more flexible WordPress system that gave the internal team greater control over its content.

Recognising the need for a wider redesign

As we began planning the new content areas, it became clear that improving the editing experience alone would not fully address the issues with the existing site.

The navigation, page hierarchy and visual structure also needed attention. Important service areas were not always easy to understand, and the layouts did not give HRA Global enough space to communicate its expertise or support claims with relevant work.

The project expanded into a full website refresh combining design, UX and development.

Restructuring the site architecture

I worked with the team to review the existing content and define a clearer structure for the website.

The navigation was reorganised around the agency’s main services and priorities, giving users more direct routes into the information most relevant to them.

This also created a stronger relationship between service pages, case studies, insight content and wider supporting materials.

Creating consistent service-page layouts

The service pages were redesigned around a repeatable structure so users could become familiar with where to find key information as they moved through the site.

Clear headings, supporting text, related case studies and calls to action were positioned consistently, creating a more predictable and easier-to-follow experience.

This helped make detailed service information feel more accessible while giving the website a stronger overall rhythm.

Making detailed content feel lighter

Some service areas required a significant amount of explanation, but presenting everything at once risked making the pages feel overly dense.

I introduced expandable show-and-hide sections so users could choose which areas they wanted to explore in more detail.

This allowed HRA Global to include comprehensive information without overwhelming the page, while keeping the most important messaging visible from the outset.

Bringing evidence into the service journey

The redesigned layouts created space to include relevant case studies and supporting video content alongside each service.

Rather than separating examples of work from the service pages, these elements were used to demonstrate the agency’s experience at the point where users were already considering a particular offering.

This helped make the content more credible and gave visitors clearer routes into related projects.

Refreshing the visual direction

Alongside the structural changes, I developed a more contemporary look and feel for the website.

The design used clearer hierarchy, more considered spacing and a flexible system of reusable content blocks. The aim was to make the site feel professional and established while still reflecting the approachable character of the agency.

Flexible WordPress development

The website was built with reusable content areas that allowed the HRA Global team to create and update pages without relying on fixed layouts.

The system gave them control over service content, videos, case studies and supporting sections while maintaining visual consistency across the site.

This reduced the need for routine developer support and made the website more practical as an ongoing marketing tool.

The result

The completed website gave HRA Global a clearer and more flexible digital presence.

Users could navigate the agency’s services more easily, access supporting case studies and choose how much detail they wanted to explore. Internally, the team gained greater control over content and could make updates more quickly without compromising the design.

Services

• Website strategy
• UX review
• Information architecture
• Website design
• Service-page design
• Custom WordPress development
• Flexible content layouts
• Expandable content sections
• Case-study integration
• Video-content integration
• Responsive web development

Does your website make it difficult to explain detailed services without overwhelming people?

I design and develop flexible WordPress websites that organise complex information clearly, make strong use of supporting work and give internal teams more control over content.