Freelance WordPress Web Designer
Beautiful, high-performing WordPress websites for businesses in Exeter + beyond
Hi, I’m Sofi. A freelance WordPress Web Designer in Devon.
I help small businesses, startups, and agencies build custom WordPress websites that look beautiful, perform fast, and drive results. Every site I create is designed to attract leads, support your goals, and give you full control to manage content with confidence. Based in Exeter, I work with clients locally and across the UK to deliver functional, future-proof websites that grow with your business.
Why Build Your Website with WordPress
WordPress is a powerful, flexible, and user-friendly Content Management System (CMS) trusted by millions of businesses worldwide. It gives you full control to update your website, from text and images to pages and navigation without relying on a developer. With its scalability and robust plugin ecosystem, WordPress is ideal for growing businesses that need a secure, SEO-friendly, and easy-to-manage platform.
All my WordPress websites are fully responsive, optimised for search, and designed to deliver an excellent user experience on any device – from mobile to desktop.
My Process for Building Custom WordPress Websites
A great website should do more than look good, it should convert visitors into customers and support your long-term business goals. I build custom WordPress themes tailored to your brand, content, and strategy, ensuring your site is fast, flexible, and easy to maintain. Each project includes reusable page templates, designed to keep layouts consistent as your content evolves.
Unlike off-the-shelf templates, a custom WordPress design can save time and frustration in the long run, no bloated code, unnecessary plugins, or design compromises. You’ll get a site that’s built specifically for your business, with clean code, strong SEO foundations, and room to grow.
If you prefer to use a pre-made theme, I also offer setup and customisation services. I can help you install a suitable template, tailor it to your brand, and populate it with your content. This can be a quicker, lower-cost option in some cases, though customisation may still take time depending on your needs.
How My WordPress Design Projects Work…
Research + Planning
I start by understanding your business goals and target audience. Together, we map out your website’s structure with a clear sitemap and simple wireframes. This helps visualise user flow and ensures every page has purpose. We’ll also discuss design direction — exploring inspiration, mood boards, and references that align with your brand.
WordPress Design
With structure and style agreed, I’ll design high-fidelity design mockups for key pages homepage, service pages, contact, showing exactly how your website will look and function. You’ll review and provide feedback at each stage, so the final design reflects your brand and goals.
Theme Development + Launch
Once the design is approved, I’ll build a custom WordPress theme from the ground up. Using clean, lightweight code and flexible templates, I’ll bring your site to life — ensuring it’s responsive, SEO-friendly, and easy for you to update. You’ll preview and test before launch, with full support at go-live.
WordPress Website Pricing
Project costs depend on the time, scope, and features involved. The more complex the site, the higher the investment — but you’ll always receive a clear, tailored quote upfront. If you have a brief or even a rough idea, I can provide a personalised estimate. Let’s discuss your goals and find the best solution for your business.
Why Work With Me
I manage the entire process from planning and design to development and launch ensuring your finished website matches the approved design exactly. With over 10 years’ experience in web design and 6 years in senior agency roles, I’ve delivered projects for brands like CERN, NHS, Lexus, Santander and more. Based in Exeter, I can bring global experience to local businesses.
As both designer and developer, I bridge the gap between aesthetics and functionality — delivering WordPress websites that convert visitors into customers.
What Is WordPress?
WordPress powers over 40% of all websites online. It’s open-source, flexible, and easy to use which makes it ideal for small businesses and startups who want control without technical headaches. With WordPress, you can:
- Edit text, images, and pages easily
- Manage navigation and menus
- Optimise your content for search engines
- Scale your site as your business grows
I build using clean code and ACF templates — avoiding bulky page builders that slow down your site. The result: a fast, lightweight, SEO-optimised website that’s easy to manage.
Custom WordPress Themes vs Pre-Made Templates
You can either choose a pre-made theme or invest in a bespoke WordPress theme. Here’s how they compare:
- Pre-made themes are quick and low-cost but often bloated, hard to customise, and include features you don’t need.
- Custom themes are built around your content, brand, and goals — lightweight, flexible, and designed to perform.
I recommend a custom WordPress website for the best long-term value, performance, and design consistency. But if you prefer, I can help you customise a template that fits your needs.
Let’s Build Your WordPress Website
If you’re looking for a Freelance WordPress Web Designer in Exeter who can design, develop, and launch your site end-to-end — let’s talk. Whether you’re a startup, small business, or agency partner, I’ll help you create a site that’s beautiful, functional, and built to last.
