The Project
WiserWorking helps individuals and organisations become more resilient and thrive. Following a recommendation, they approached me ahead of several corporate events with an existing logo, but no clear visual identity or supporting brand materials.
I developed a consistent brand style that could be applied across their brochures, handouts and business cards, giving them a more professional and recognisable presence.
Developing the existing identity
WiserWorking already had a logo, but it was not available in a suitable format for professional design and print work. I recreated the logo as a clean vector graphic, ensuring it could be used consistently at any size without losing quality.
Using the existing logo as a starting point, I developed a complementary colour palette and visual style that reflected the professional and approachable nature of the business.
Communicating their core messages
The materials needed to explain WiserWorking’s services and resilience programmes clearly, particularly within busy corporate event environments.
I worked with their existing content and provided guidance on how it could be structured across the different materials. I also created supporting graphics for their core messages, including a bespoke Resilience Wheel that helped communicate their approach in a clear and engaging way.
Creating a consistent set of materials
The new visual identity was applied across event brochures, handouts and business cards. Consistent typography, colours, imagery and graphic elements helped connect each piece and create a much stronger overall brand presence.
The result was a professional and cohesive set of materials that WiserWorking could confidently use at events and when speaking with prospective clients.
The result
WiserWorking now has a clear and consistent visual style that supports its existing logo and communicates the business more effectively.
The completed materials gave the team a polished presence for their corporate events while providing a strong foundation for future brand communications.
Does your branding feel disconnected or inconsistent?
I can help bring your logo, colours, messaging and marketing materials together into a clear visual identity that feels professional and recognisably yours.
