House of Skincare
Branding & Logo Design for an Advanced Aesthetics Clinic
Branding and logo design for House of Skincare, an aesthetics clinic specialising in advanced skincare treatments. The aim was to create a premium, professional and trustworthy brand that would appeal to modern skincare clients while remaining approachable and welcoming.
The client
Alexis is a highly skilled aesthetician with over ten years’ experience in the aesthetics and skincare industry. After building a strong reputation, she was ready to launch her own clinic and needed a brand identity that reflected her expertise, professionalism and long-term vision.
She approached me to design a logo and develop a visual brand for her new aesthetics clinic, House of Skincare.
The Brief
The key objectives for the brand were:
- To appear high-end, professional and trustworthy
- To avoid feeling intimidating or unattainable
- To include a strong icon or mark that could be used independently across social media, signage and uniforms
- To create a brand flexible enough to grow with the business
This is a common challenge within the aesthetics and beauty industry, where clinics need to balance luxury with approachability.
The Approach
During the discovery phase, we explored a range of creative directions inspired by both the “house” concept and the world of advanced skincare. I presented multiple logo mark concepts to allow space for exploration before narrowing in on the final direction.
Once Alexis selected her preferred route, I refined the logo and supporting brand elements to ensure the identity felt:
- Clean and contemporary
- Premium without being overly clinical
- Versatile across digital and physical applications
A distinctive icon was developed alongside the logo, allowing the brand to be recognised instantly across social platforms and marketing materials.
The Outcome
The final brand identity has been successfully rolled out across:
- Social media
- Clinic signage
- Staff uniforms
- Promotional and marketing materials
Since launching, Alexis has received consistent positive feedback on the logo and brand identity. The business has grown rapidly, leading her to move from a home clinic into a commercial premises, with plans to continue expanding.
It was a pleasure collaborating with a client who was deeply invested in her brand and to provide the visual foundation to support the next stage of her business.
Services Provided
- Branding
- Logo design
- Visual identity development
Branding for Aesthetics & Beauty Businesses
If you’re launching or rebranding an aesthetics clinic, beauty business or skincare brand and need a professional identity that builds trust and stands out in a competitive market, feel free to get in touch.
