Smith and Sons Carpets

Print and online design for Smith and Sons Carpets in DevonLife magazine.

Smith & Sons Carpets wanted to elevate their presence in DevonLife magazine and expand into online advertising for the first time. Until now, their marketing had been limited to Yell.com listings, so the brand had no established visual direction for print or digital promotion, a perfect opportunity to create something fresh, modern, and memorable.

Working closely with the team, I developed a full suite of creative assets for the campaign, including multiple half-page and full-page magazine ads and a long-form editorial layout. Each design was crafted to feel premium, polished and trustworthy, helping position Smith & Sons as a dependable, quality-focused local brand.

The final campaign ran across both DevonLife’s print editions and its digital platforms, giving the business a cohesive, eye-catching visual presence across all touchpoints and marking a strong first step into more strategic, design-led advertising.