CamProp and GCRPE
The Project
Working alongside Ignite, I developed a flexible WordPress system for three connected property businesses: GCR Private Equity, CamProp and CamProp Construction.
The aim was to turn Ignite’s designs into polished, responsive websites that were straightforward for the client to manage, while giving each development the flexibility to have its own visual identity.
Building for an agency partner
Ignite was leading the creative direction for a luxury property development group and needed development support across three related websites.
My role was to translate the approved designs into responsive custom WordPress themes, while creating an editing experience that felt much simpler than the client’s previous WordPress setup.
Creating one flexible system
The three websites shared common layouts and functionality, so the most efficient approach was to develop one core system first and then adapt it across the wider group.
This created a consistent technical foundation while still allowing each business to have its own content, styling and structure.
Making WordPress easier to manage
The client was already familiar with WordPress but had found it difficult to edit in the past.
I created flexible, drag-and-drop content areas that allowed pages to be assembled from reusable sections. This gave both the agency and client more control over content without requiring development support for every update.
Supporting individual development brands
Each property development needed the potential to look and feel distinct, even when it was built within the same wider website.
I developed a project template system that allowed key elements such as colours, headers, footers and content blocks to be controlled from within WordPress. This meant new developments could be added quickly while still reflecting their own visual direction.
Designing for different property stories
The system was used to present a range of developments, from residential conversions to new-build schemes.
Some projects required detailed floor plans and location information, while others relied more heavily on photography, sales messaging or architectural visuals. The flexible structure allowed each page to be shaped around the needs of the individual development.
A phased rollout
The websites were developed and launched in stages, beginning with a core build that established the templates, components and editing system.
Once this foundation was working well, it was rolled out across the remaining sites, helping keep the development process efficient and consistent.
The result
All three websites launched on time through a staggered rollout.
Ignite was pleased with the implementation, and the client was able to add and update content confidently from the outset. The reusable system also made it easier to introduce future developments without rebuilding the same functionality each time.
Agency collaboration
Agency partner: Ignite
My role: Custom WordPress development, responsive implementation and flexible content-system development
Services
- Custom WordPress development
- Responsive front-end development
- Flexible content systems
- Reusable page components
- Property-development templates
- Theme configuration controls
- Multi-site design rollout
- Agency collaboration
Need a WordPress website that gives your team more control without making editing complicated?
I develop flexible custom themes that stay true to the design, make content easier to manage and reduce the amount of development needed for future pages.
