AphA - Association of professional healthcare analysts

The project

The Association of Professional Healthcare Analysts supports NHS analysts through professional development, events, resources and an online membership network.

I worked with AphA to redesign and rebuild its WordPress website, improving the membership journey, reorganising a large amount of content and creating clearer ways for users to find events, knowledge resources and support within their region.

Making membership easier to understand

AphA’s existing website contained a wide range of useful information, but the structure had become difficult to navigate.

Members were not always sure where to find events, resources or the benefits included with membership, while key information was spread across several separate areas of the site.

The redesign began by putting membership at the centre of the experience and making the organisation’s purpose and value much clearer from the homepage.

Reviewing the existing user experience

I worked with AphA to review the current site, identify where users were getting lost and understand what board members and stakeholders needed the website to prioritise.

This process informed a completely revised site structure, with related content grouped together and clearer routes for members, prospective members and regional contacts.

Restructuring the content

The previous website separated news, blog posts, events and knowledge articles into different areas.

To simplify this, I created the AphA Hub, bringing these content types into one organised destination with clear categories and easier browsing.

This gave members a more useful starting point for discovering current updates, professional resources and learning opportunities without needing to understand the site’s internal structure.

Creating a stronger homepage

The homepage was redesigned to explain AphA’s role, its aims as an organisation and the practical benefits of becoming a member.

Clear content sections and calls to action guide users towards joining, exploring resources, finding events and learning more about the professional network.

The aim was to make the value of membership immediately understandable while giving existing members quicker access to the areas they used most.

Improving the events experience

Events were an important part of AphA’s membership offer, but the previous process made them difficult to find and manage.

I connected the website to the Eventbrite API so upcoming events could be displayed and updated automatically. Members could discover relevant sessions from the AphA website and continue directly to booking without information needing to be duplicated manually.

This reduced administrative work for the team while creating a more reliable and consistent events area.

Building regional branch areas

AphA supports analysts through a network of regional branches, so the new website needed to make local information easier to access.

I developed dedicated branch areas where users could view region-specific news, events and documents. Each area also included profiles and contact details for branch leads and other useful contacts.

This gave members a clearer connection to the support and activity available within their own region.

Designing a flexible knowledge platform

The new structure needed to accommodate a growing library of professional content without becoming difficult to maintain.

I created reusable layouts and content tools that allowed AphA to add new resources, updates, documents and event information while keeping the presentation consistent.

Clear filters, categories and content groupings made the knowledge base easier to browse and gave the organisation more control over how information was organised.

Custom WordPress development

The site was designed and developed as a custom WordPress membership platform.

The build combined public content with member-focused areas, event integrations, regional information and flexible publishing tools. The editing experience was kept straightforward so the AphA team could manage regular updates without depending on a developer for routine changes.

The result

The redesigned website gave AphA a clearer and more organised digital platform for supporting healthcare analysts.

Membership benefits became easier to understand, events were simpler to discover and manage, and the AphA Hub brought previously fragmented content into one accessible resource.

The regional branch system also created a stronger connection between the national organisation and its members across the UK.

Services

• Website strategy
• UX review
• Information architecture
• Membership journey design
• Website design
• Custom WordPress development
• Eventbrite API integration
• Knowledge hub development
• Regional branch areas
• Responsive web development
• Content migration and restructuring

Does your membership website contain valuable information that users struggle to find?

I design and develop flexible WordPress platforms that make membership benefits, resources and events easier to understand, manage and access.